SOCIAL MEDIA FULL SCOPE
(2 years)
Majid Al Futtaim - YEAR CASE STUDY
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GREAT MOMENTS FOLLOW YOU - Dreamscape
3D Modelling & Animation (3x)
One of many "on the spot ideas". Working with an agile team, everything from ideation to execution requires fast pace thinking, videography and editing. Expanding on Majid Al Futtaim's slogan "Great Moments", a storyboard was developed to showcase how anyone could relive their great moments from the MAF experiences within their daily lives.
Created within: 3 days including filming and VFX
RETRO LOBBY - Aloft Hotel
Aloft Hotel by Majid Al Futtaim needed some promotional content to get awareness about their placement in Dubai Creek.
After visiting the Hotel to inspect for creative ideas, there were some steel welded statues placed at the Hotel lobby. After testing some shots, a mix of VFX with camera motion tracking and 3D Elements were all composed to look realistic and interactive.
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The Result?
Instagram users started to push conversation about why these statues are coming to life. Whether their comments were comedic, inspired or simply in awe, this pushed Majid Al Futtaim's engagement 4X of the usual posts' expected engagement.
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A truly fun process with even more rewarding results!
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The Process included:
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Recreating the 3D Statue Stickman in 3DsMax
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Camera Motion Tracking from the footage taken with a Sony A7III
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Compositing
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Lighting Recreation for realistic animated Stickman fitment
Created within: 3 days including filming and VFX
JUMP & FREEZE - Ski Dubai & Redbull
Redbull organized the "Jump and Freeze" Event at Ski Dubai Mall of the Emirates. The event revolved around 20 participants who either built or bought their own vehicle and costumes, putting together a team of 2 or 3 to slide down the hill, ending the slide with a jump into a pool of -10 degrees freezing water.
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Instead of covering the event, the "Summer Fighters" team buildup brought a shining light on 2 known fight game characters:
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1. Scorpion : a fire breathing fighter from Mortal Combat
2. Ken: A Karate fighting master from Street Fighter.
INFOGRAPHIC ANIMATION
A visually informative approach to showcasing company statistics, analytics and news updates. Isometric vector elements were designed entirely from scratch, alongside some readily available designs for icons that did not require a custom design. dozens of those animations were created throughout 2020 and 2021, below are 2 recent examples.
DIGITAL CONTENT PLAYBOOK DESIGN & DEVELOPMENT
Developed from scratch a new social media digital content playbook, covering all aspects from the process to the final content, following a new set of strict guidelines. This was created to illustrate a clear path for any newcomer to the team to follow. Everything from Videography methods, to photography guidelines, design templates, animation and video files.
LEGO STOP-MOTION
ANIMATION
Frames Count:
3957
Hours of shooting:
5
Editing Days:
15
Editing Tools:
AE / 3Ds Max / PS
Actors:
2
Created within: 3 days including filming and VFX
Event Videography & Editing
- City Centre Al Zahia
- Banksey Mall of the Emirates
- JSA Fulfilment Centre
Zahia City Centre Launch
Banksy Exhibition Mall of the Emirates
THAT Concept Store Promotional Video
KSA Carrefour Fulfilment Centre Launch
Event Photography & Editing
- Arab Women Awards Mall of Emirates - AB Mirdiff
